BSB60520 Advanced Diploma of Marketing and Communication
CRICOS Code: 105216M
Level 4, 470 Collins Street
Melbourne, VIC 3000
Full time – total of 52 weeks comprising of
- 40 weeks of face-to-face training & assessment + self-study as per the following delivery structure:
- 20 hrs per week x 40 weeks = 800 hours
- 12 weeks of holiday breaks
* Work Placement: not applicable
Full time 20 hours a week in the form of blended learning: 16 hours face to face and 4 hours online learning
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
Course Guide
Overview
This is a nationally recognised qualification that reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Pre-requisite:
Entry to this qualification is limited to those who have completed the following units (or
equivalent competencies):
Unit Code Unit Name
BSBMKG541 Identify and evaluate marketing opportunities
BSBMKG542 Establish and monitor the marketing mix
BSBMKG552 Design and develop marketing communication plans
BSBMKG555 Write persuasive copy; and
BSBPMG430 Undertake project work.
or
Have four years equivalent full-time relevant work experience.
Academic: Successful completion of Australian Year 12 or the equivalent level of study
Age: Aged 18 or above at the at the time of enrolment application.
ENGLISH Proficiency:
1. Minimum English level of IELTS 5.5 or equivalent; or
2. IELTS band score of 5.0 and satisfactory completion of an Upper Intermediate ELICOS or EAL/EAP program of 10 weeks or up to 20 weeks; or
3. Successful completion of a 5-year education/study in a English speaking country such as Australia, USA, Canada, New Zealand, Republic of Ireland, South Africa or United Kingdom; or
4. If you originate from a country that is *exempt from meeting the English Language requirements set by the DHA, successful completion of Tr4in Right’s Language,
Literacy and Numeracy Test; or
5. Within 2 years of application date, successful completion in Australia of:
a. a foundation course; or
b. a Senior Secondary Certificate of Education; or
c. a substantial part (at least 70%) of a Certificate IV or higher-level qualification,
from the Australian Qualifications Framework (refer to www.aqf.edu.au/)
*For more information on exemption from meeting the English Language requirements (student visa assessment levels), refer to the Dept. of Home Affairs
6. The learning materials and assessment within this qualification are in a written or workbook format. Therefore, to successfully complete this course, you must have the ability to read and comprehend learning.
To ensure that you have the necessary English Proficiency levels required to meet the course requirements, you are also required to undertake a Language, Literacy and Numeracy (LLN) Test. If the result is lower than the minimum requirement, it is recommended that you enrol in IELTS or ELICOS courses.
*For more information on exemption from meeting the English Language requirements (student visa assessment levels), refer to the Dept. of Home Affairs
Please note:
• IELTS or other equivalent English Proficiency test results older than 2 years are not accepted unless you have completed 2 years of study in Australia.
• Assessment of overseas qualification against the AQF requirements may be referred to the equivalency table for each country.
Computer Proficiency
• Moderate level of computer literacy and MS Office applications (Word, Excel and Power Point)
Study Rights in Australia
You must have study rights in Australia when you commence and while you undertake studies
- PC or laptop
- Reliable internet connection
- Browser application (e.g. Google Chrome)
- Pair of headphones
- Access to Microsoft Office suite, including MS Word, Excel, PowerPoint
- Access to Adobe Acrobat Reader and Adobe Flash Player.
All students will have access to WIFI at Tr4in Right’s campus, however access to computers is limited and on a first-in- first-served basis.
Assessments of skills and knowledge are fundamental steps in progressing through your course. Assessments may be both formative and summative and may include a combination of projects, assignments, written assessments, role plays, case studies and other activities.
On successful completion of this qualification, students may undertake a higher education course such as a Bachelor Degree or certain post-graduate qualifications.
Examples of indicative job prospects for students on successful completion of the
qualification are:
• Marketing and Communications Manager
• Marketing Manager
• Advertising Account Planning Manager
• Client Services Director
• Marketing Strategist
Students may exit from the program at any point and be awarded a Statement of Attainment for any completed unit of competency
With our Recognition of Prior Learning (RPL) and/or Credit Transfer (CT), we can help fill the gaps in your knowledge to upgrade your qualification(s) faster. Please contact us for further discussions.
| Unit Code | Unit Name |
|---|---|
| Core Units | |
| BSBMKG621 | Develop organisational marketing strategy |
| BSBMKG622 | Manage organisational marketing processes |
| BSBMKG623 | Develop marketing plans |
| BSBTWK601 | Develop and maintain strategic business networks |
| Elective Units | |
| BSBMKG624 | Manage market research |
| BSBMKG625 | Implement and manage international marketing programs |
| BSBMKG626 | Develop advertising campaigns |
| BSBMKG627 | Execute advertising campaigns |
| BSBFIN501 | Manage budgets and financial plans |
| BSBLDR601 | Lead and manage organisational change |
| BSBOPS601 | Develop and implement business plans |
| BSBSTR601 | Manage innovation and continuous improvement |
With our Recognition of Prior Learning (RPL) and/or Credit Transfer (CT), we can help fill the gaps in your knowledge to upgrade your qualification(s) faster. Please contact us for further discussions.
