BSB60520 Advanced Diploma of Marketing and Communication

CRICOS Code: 105216M

This course is offered at
Level 1, 158-160 Swanston Street, Melbourne VIC 3000 Australia

Full time – total of 52 weeks comprising of

  • 40 weeks of face-to-face training & assessment + self-study as per the following delivery structure:
    • 20 hrs per week x 40 weeks = 800 hours
  • 12 weeks of holiday breaks

* Work Placement: not applicable

In campus (Face to Face Classroom delivery)

Note: During a pandemic (Covid-19) period, the course is conducted via virtual or online
delivery temporarily

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

Course Guide

Overview

This is a nationally recognised qualification that reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Pre-requisite:
Entry to this qualification is limited to those who have completed the following units (or
equivalent competencies):

Unit Code Unit Name
BSBMKG541 Identify and evaluate marketing opportunities
BSBMKG542 Establish and monitor the marketing mix
BSBMKG552 Design and develop marketing communication plans
BSBMKG555 Write persuasive copy; and
BSBPMG430 Undertake project work.
or
Have four years equivalent full-time relevant work experience.

Academic: Successful completion of Australian Year 12 or the equivalent level of study
Age: Aged 18 or above at the at the time of enrolment application.

ENGLISH Proficiency:
1. Minimum English level of IELTS 5.5 or equivalent; or

2. IELTS band score of 5.0 and satisfactory completion of an Upper Intermediate ELICOS or EAL/EAP program of 10 weeks or up to 20 weeks; or

3. Successful completion of a 5-year education/study in a English speaking country such as Australia, USA, Canada, New Zealand, Republic of Ireland, South Africa or United Kingdom; or

4. If you originate from a country that is *exempt from meeting the English Language requirements set by the DHA, successful completion of Tr4in Right’s Language,
Literacy and Numeracy Test; or

5. Within 2 years of application date, successful completion in Australia of:
a. a foundation course; or
b. a Senior Secondary Certificate of Education; or
c. a substantial part (at least 70%) of a Certificate IV or higher-level qualification,
from the Australian Qualifications Framework (refer to www.aqf.edu.au/)

*For more information on exemption from meeting the English Language requirements (student visa assessment levels), refer to the Dept. of Home Affairs

6. The learning materials and assessment within this qualification are in a written or workbook format. Therefore, to successfully complete this course, you must have the ability to read and comprehend learning.

To ensure that you have the necessary English Proficiency levels required to meet the course requirements, you are also required to undertake a Language, Literacy and Numeracy (LLN) Test. If the result is lower than the minimum requirement, it is recommended that you enrol in IELTS or ELICOS courses.

*For more information on exemption from meeting the English Language requirements (student visa assessment levels), refer to the Dept. of Home Affairs

Please note:
• IELTS or other equivalent English Proficiency test results older than 2 years are not accepted unless you have completed 2 years of study in Australia.
• Assessment of overseas qualification against the AQF requirements may be referred to the equivalency table for each country.

Computer Proficiency

• Moderate level of computer literacy and MS Office applications (Word, Excel and Power Point)

Resources required

• It is recommended that you have access to a reliable internet connection and a computer with up-to-date software, including Microsoft Office, Adobe Acrobat Reader and Adobe Flash Player or similar programs. Computer equipment with internet connection and software are available for use at Tr4in Right’s campus during opening hours.

Study Rights in Australia

You must have study rights in Australia when you commence and while you undertake studies

Assessments of skills and knowledge are fundamental steps in progressing through your course. Assessments may be both formative and summative and may include a combination of projects, assignments, written assessments, role plays, case studies and other activities.

On successful completion of this qualification, students may undertake a higher education course such as a Bachelor Degree or certain post-graduate qualifications.

Examples of indicative job prospects for students on successful completion of the
qualification are:
• Marketing and Communications Manager
• Marketing Manager
• Advertising Account Planning Manager
• Client Services Director
• Marketing Strategist

Students may exit from the program at any point and be awarded a Statement of Attainment for any completed unit of competency

With our Recognition of Prior Learning (RPL) and/or Credit Transfer (CT), we can help fill the gaps in your knowledge to upgrade your qualification(s) faster. Please contact us for further discussions.

To attain the BSB60520 Advanced Diploma of Marketing and Communication, the following 12 units of competency must be completed:
Unit Code Unit Name
Core Units
BSBMKG621 Develop organisational marketing strategy
BSBMKG622 Manage organisational marketing processes
BSBMKG623 Develop marketing plans
BSBTWK601 Develop and maintain strategic business networks
Elective Units
BSBMKG624 Manage market research
BSBMKG625 Implement and manage international marketing programs
BSBMKG626 Develop advertising campaigns
BSBMKG627 Execute advertising campaigns
BSBFIN501 Manage budgets and financial plans
BSBLDR601 Lead and manage organisational change
BSBOPS601 Develop and implement business plans
BSBSTR601 Manage innovation and continuous improvement
The selection of elective units represents a reduced suite of elective unit options that have been selected and is being offered by Tr4in Right. For more information about this course, visit https://training.gov.au/Training/Details/BSB60520

With our Recognition of Prior Learning (RPL) and/or Credit Transfer (CT), we can help fill the gaps in your knowledge to upgrade your qualification(s) faster. Please contact us for further discussions.

Are you ready to take the next step toward your future career?

Are you ready to take the next step toward your future career?