BSB40820 Certificate IV in Marketing and Communication

CRICOS Course Code: 105214B

Level 1, 158-160 Swanston Street, Melbourne VIC 3000.

The course duration is 52 weeks (40 weeks study period and 12 weeks term break) – Full time

*Duration may vary based on RPL and/or CT

* Work Placement: not applicable

Blended learning: 70% in campus (face-to-face) and 30% online learning

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

Course Guide


This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

Other entry requirements:

  1. Applicants must be minimum 18 years of age at the time of enrolment.
  2. Satisfactory completion of Australian Year 12 or equivalent level of study in applicant’s home country
  3. English Proficiency
    1. Minimum English level of IELTS 5.5 or equivalent; or
    2. IELTS band score of 5.0 and satisfactory completion of an Upper
    3. Intermediate ELICOS or EAL/EAP program of 10 weeks or up to 20 weeks; or
    4. Successful completion of a 5-year education/study in a English speaking country such as Australia, USA, Canada, New Zealand, Republic of Ireland, South Africa or United Kingdom; or
    5. If you originate from a country that is *exempt from meeting the English Language requirements set by the DHA, successful completion of Tr4in Right’s Language, Literacy and Numeracy Test (LLN); or
    6. Within 2 years of application date, successful completion in Australia of:
      • a foundation course; or
      • a Senior Secondary Certificate of Education; or
      • a substantial part (at least 70%) of a Certificate IV or higher level qualification, from the Australian Qualifications Framework (refer to

    *IELTS or other equivalent English Proficiency test results older than 2 years are not accepted unless you have completed 2 years of study in Australia.

    *Assessment of overseas qualification against the AQF requirements may be referred to the equivalency table for each country.

    *For more information on exemption from meeting the English Language requirements (student visa assessment levels), refer to the Dept. of Home Affairs (

  4. Completion of Pre-Training Review
  5. Completion of an LLN Test
  6. Computer proficiency (to use digital technologies to access information via internet and use of MS Office applications (Word, Excel and Power Point)
  7. Visa and Study rights in Australia: You must hold a relevant visa that allows you to study in Australia when you commence studies.

It is recommended that you have access to a reliable internet connection and a computer with up-to-date software, including Microsoft Office, Adobe Acrobat Reader and Adobe Flash Player.  This equipment and software are available for use at Tr4in Right’s campus.

Assessment may be both formative and summative and may include a combination of projects, assignments, written assessments, role plays, case studies and activities.

Further study pathways:
On successful completion of this qualification, students may undertake a range of Diploma level qualifications within the BSB Business Services Training Package or other Training Packages.

Examples of indicative job roles for students on successful completion of the qualification are:

  • Marketing Coordinators
  • Media Planners
  • Promotions Assistant Managers
  • Public Relations Officers

Students may exit from the program at any point and be awarded a Statement of Attainment for any completed unit of competency

With our Recognition of Prior Learning (RPL) and/or Credit Transfer (CT), we can help fill the gaps in your knowledge to upgrade your qualification(s) faster.

To attain this qualification, the following 12 units of competency must be completed:
Unit Code Unit Name
Core Units
BSBCMM411 Make presentations
BSBCRT412 Articulate, present and debate ideas
BSBMKG433 Undertake marketing activities
BSBMKG435 Analyse consumer behaviour
BSBMKG439 Develop and apply knowledge of communications industry
BSBWRT411 Write complex documents
Elective Units
BSBMKG440 Apply marketing communication across a convergent industry
BSBTEC303 Create electronic presentations
BSBINS401 Analyse and present research information
BSBOPS404 Implement customer service strategies
BSBMKG434 Promote products and services
BSBMKG431 Assess marketing opportunities
The selection of elective units represents a reduced suite of elective unit options that have been selected and is being offered by Tr4in Right.

All information is accurate at the time of publication, however, Tr4in Right’s policies, tuition fees and course content are subject to change without notice.

or Direct application, please contact us on:
Tel:  +61 3 9996 1986
Contact your Education Agent who will provide you with information you may require

Are you ready to take the next step toward your future career?

Are you ready to take the next step toward your future career?