BSB50620 Diploma of Marketing and Communication

CRICOS Code: 105215A

This course is offered at
Level 1, 158-160 Swanston Street, Melbourne VIC 3000 Australia
Full time – total of 52 weeks comprising of
  • 40 weeks of face-to-face training & assessment + self-study as per the following delivery structure:
    • 20 hrs per week x 40 weeks = 800 hours
  • 12 weeks of holiday breaks
* Work Placement: not applicable

Blended learning: 70% in campus (face-to-face) and 30% online learning

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

Course Guide


This is a nationally recognised qualification that reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

A. Entry to this qualification is limited to those who:

Have completed BSB42415 Certificate IV in Marketing and Communication


Have completed the following units (or equivalent competencies):

  • BSBCMM411 Make presentations
  • BSBCRT412 Articulate, present and debate ideas
  • BSBMKG433 Undertake marketing activities
  • BSBMKG435 Analyse consumer behaviour
  • BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents.

Equivalent competencies are predecessors to these units, which have been mapped as equivalent.


Have two years equivalent full-time relevant work experience.

B. Other entry requirements:

  1. Applicants must be minimum 18 years of age at the time of enrolment.
  2. Satisfactory completion of Australian Year 12 or equivalent level of study in applicant’s home country
  3. English Proficiency
      1. Minimum English level of IELTS 5.5 or equivalent; or
      2. IELTS band score of 5.0 and satisfactory completion of an Upper
      3. Intermediate ELICOS or EAL/EAP program of 10 weeks or up to 20 weeks; or
      4. Successful completion of a 5-year education/study in a English speaking country such as Australia, USA, Canada, New Zealand, Republic of Ireland, South Africa or United Kingdom; or
      5. If you originate from a country that is *exempt from meeting the English Language requirements set by the DHA, successful completion of Tr4in Right’s Language, Literacy and Numeracy Test (LLN); or
      6. Within 2 years of application date, successful completion in Australia of
        • a foundation course; or
        • a Senior Secondary Certificate of Education; or
        • a substantial part (at least 70%) of a Certificate IV or higher level qualification, from the Australian Qualifications Framework (refer to

    * IELTS or other equivalent English Proficiency test results older than 2 years are not accepted unless you have completed 2 years of study in Australia.
    * Assessment of overseas qualification against the AQF requirements may be referred to the equivalency table for each country.
    * For more information on exemption from meeting the English Language requirements (student visa assessment levels), refer to the Dept. of Home Affairs (

  4. Completion of Pre-Training Review
  5. Completion of an LLN Test
  6. Computer proficiency
    Moderate level of computer literacy to use digital technologies to access information via internet and use of MS Office applications (Word, Excel and Power Point)
  7. Resources required
    It is recommended that you have access to a reliable internet connection and a computer with up-to-date software, including Microsoft Office, Adobe Acrobat Reader and Adobe Flash Player or similar programs. Computer equipment with internet connection and software are available for use at Tr4in Right’s campus during opening hours.
  8. Visa and Study rights in Australia
    You must hold a relevant visa that allows you to study in Australia when you commence studies.

Assessments of skills and knowledge are fundamental steps in progressing through your course. Assessments may be both formative and summative and may include a combination of projects, assignments, written assessments, role plays, case studies and other activities.

On successful completion of this qualification, students may undertake a range of Advanced Diploma level qualifications within the BSB Business Services Training Package or other Training Packages.

Examples of indicative job prospects for students on successful completion of the qualification are:
  • Marketing and Communications Manager
  • Account Manager (Advertising)
  • Marketing Specialist
  • Marketing Coordinator
  • Promotions Manager
  • Marketing Manager or Team Leader
  • Public Relations Manager
  • Market Research Analyst

Students may exit from the program at any point and be awarded a Statement of Attainment for any completed unit of competency

With our Recognition of Prior Learning (RPL) and/or Credit Transfer (CT), we can help fill the gaps in your knowledge to upgrade your qualification(s) faster. Please contact us for further discussions.

To attain the qualification, the following 12 units of competency must be completed:
Unit Code Unit Name
Core Units
BSBMKG541 Identify and evaluate marketing opportunities
BSBMKG542 Establish and monitor the marketing mix
BSBMKG552 Design and develop marketing communication plans
BSBMKG555 Write persuasive copy
BSBPMG430 Undertake project work
Elective Units
BSBPEF501 Manage personal and professional development
SIRXMKT006 Develop a social media strategy
BSBCMM511 Communicate with influence
BSBTEC404 Use digital technologies to collaborate in a work environment
BSBMKG546 Develop social media engagement plans
BSBOPS505 Manage organisational customer service
BSBMKG543 Plan and interpret market research
The selection of elective units represents a reduced suite of elective unit options that have been selected and is being offered by Tr4inRight. For more information about this course, visit

All information is accurate at the time of publication, however, Tr4in Right’s policies, tuition fees and course content are subject to change without notice.

For Direct application, please contact us on:
Tel:  +61 3 9996 1986
Contact your Education Agent who will provide you with information you may require

Are you ready to take the next step toward your future career?

Are you ready to take the next step toward your future career?