BSB50620 Diploma of Marketing and Communication
CRICOS Code: 105215A
Level 4, 470 Collins Street
Melbourne, VIC 3000
- 40 weeks of face-to-face training & assessment + self-study as per the following
delivery structure:
- 20 hrs per week x 40 weeks = 800 hours
- 12 weeks of holiday breaks
NIL
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
Course Guide
Overview
This is a nationally recognised qualification that reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
A. Entry to this qualification is limited to those who:
Have completed BSB42415 Certificate IV in Marketing and Communication
or
Have completed the following units (or equivalent competencies):
- BSBCMM411 Make presentations
- BSBCRT412 Articulate, present and debate ideas
- BSBMKG433 Undertake marketing activities
- BSBMKG435 Analyse consumer behaviour
- BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents.
Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
or
Have two years equivalent full-time relevant work experience.
B. Other entry requirements:
- Applicants must be minimum 18 years of age at the time of enrolment.
- Satisfactory completion of Australian Year 12 or equivalent level of study in applicant’s home country
- English Proficiency
- Minimum English level of IELTS 5.5 or equivalent; or
- IELTS band score of 5.0 and satisfactory completion of an Upper
- Intermediate ELICOS or EAL/EAP program of 10 weeks or up to 20 weeks; or
- Successful completion of a 5-year education/study in a English speaking country such as Australia, USA, Canada, New Zealand, Republic of Ireland, South Africa or United Kingdom; or
- If you originate from a country that is *exempt from meeting the English Language requirements set by the DHA, successful completion of Tr4in Right’s Language, Literacy and Numeracy Test (LLN); or
- Within 2 years of application date, successful completion in Australia of
- a foundation course; or
- a Senior Secondary Certificate of Education; or
- a substantial part (at least 70%) of a Certificate IV or higher level qualification, from the Australian Qualifications Framework (refer to www.aqf.edu.au)
* IELTS or other equivalent English Proficiency test results older than 2 years are not accepted unless you have completed 2 years of study in Australia.
* Assessment of overseas qualification against the AQF requirements may be referred to the equivalency table for each country.
* For more information on exemption from meeting the English Language requirements (student visa assessment levels), refer to the Dept. of Home Affairs (www.homeaffairs.gov.au) - Completion of Pre-Training Review
- Completion of an LLN Test
- Computer proficiency
Moderate level of computer literacy to use digital technologies to access information via internet and use of MS Office applications (Word, Excel and Power Point) - Visa and Study rights in Australia
You must hold a relevant visa that allows you to study in Australia when you commence studies.
- PC or laptop
- Reliable internet connection
- Browser application (e.g. Google Chrome)
- Pair of headphones
- Access to Microsoft Office suite, including MS Word, Excel, PowerPoint
- Access to Adobe Acrobat Reader and Adobe Flash Player.
All students will have access to WIFI at Tr4in Right’s campus, however access to computers is limited and on a first-in- first-served basis.
On successful completion of this qualification, students may undertake a range of Advanced Diploma level qualifications within the BSB Business Services Training Package or other Training Packages.
- Marketing and Communications Manager
- Account Manager (Advertising)
- Marketing Specialist
- Marketing Coordinator
- Promotions Manager
- Marketing Manager or Team Leader
- Public Relations Manager
- Market Research Analyst
Students may exit from the program at any point and be awarded a Statement of Attainment for any completed unit of competency
With our Recognition of Prior Learning (RPL) and/or Credit Transfer (CT), we can help fill the gaps in your knowledge to upgrade your qualification(s) faster. Please contact us for further discussions.
| Unit Code | Unit Name |
|---|---|
| Core Units | |
| BSBMKG541 | Identify and evaluate marketing opportunities |
| BSBMKG542 | Establish and monitor the marketing mix |
| BSBMKG552 | Design and develop marketing communication plans |
| BSBMKG555 | Write persuasive copy |
| BSBPMG430 | Undertake project work |
| Elective Units | |
| BSBPEF501 | Manage personal and professional development |
| SIRXMKT006 | Develop a social media strategy |
| BSBCMM511 | Communicate with influence |
| BSBTEC404 | Use digital technologies to collaborate in a work environment |
| BSBMKG546 | Develop social media engagement plans |
| BSBOPS505 | Manage organisational customer service |
| BSBMKG543 | Plan and interpret market research |
All information is accurate at the time of publication, however, Tr4in Right’s policies, tuition fees and course content are subject to change without notice.
For Direct application, please contact us on:
Tel: +61 3 9996 1986
Email: info@tr4inright.edu.au
or
Contact your Education Agent who will provide you with information you may require
